Now that you have the tools to launch your giveaway, it’s time to find the right idea. This analysis can help you improve your future campaigns. Use tools like Sprout Social’s platform-specific reports to collect all the data you need to measure hashtag and keyword use, follower count and engagement rate. How well did your social media contest or giveaway perform? Did you achieve your goal? It’s time to measure its performance based on the objectives you set earlier. The contest has ended, you’ve announced the winner and sent off their prize. Once your plan is approved, you’re ready to move forward and run your giveaway or contest. Run ads and cross-promote (e.g., on other social platforms, in your email newsletter and on your website) to increase your reach.Use a tagging tool like Sprout Social to track all outgoing content. Kick-off the giveaway or contest by alerting your audience and announcing your prize.Build your content and communication calendar.Chart your timeline, determine deliverables and set your rules.Plan and run your giveaway or contestĬreate a project plan that includes the following steps:: Make sure to read and follow your chosen platform’s giveaway and contest guidelines, so your campaign is compliant. You need to know your audience demographics to determine which platform(s) to host your giveaway or contest. Know your audience and choose the right platform Choose a prize that’s relevant to your target audience so you’re attracting entrants that are most likely to convert. Decide if you’ll give away a product, cash prize or something else altogether. Once you know the budget, you can distribute it between ads and prize costs. What is your marketing department willing to spend on the contest or giveaway? If you plan on doing these regularly-to keep your followers excited and engaged-ensure you include them in your annual budget. Use your goal type to shape your giveaway or contest. Set your goals and decide your giveaway or contest typeĭetermine whether you’re trying to increase social media followers, generate more leads, retain customers or bolster brand awareness. Now you know the benefits of running a social media giveaway or contest, so let’s go through the steps to launch one. How to run a social media giveaway or contest Increase loyalty : If you offer exciting prizes and opportunities, your followers will stay tuned for more in the future-especially if you continue to reward your superfans.Amplify brand awareness: By partnering with different brands or influencers, you tap into a new audience and increase your reach.Ask for their name, email address and other relevant information. Convert leads: Request people sign up or submit their entry by completing a form on your website. ![]()
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